Mark Zuckerberg: Threads has ‘just below’ 100 million month-to-month energetic customers

Meta’s more and more aggressive push to promote Threads appears to be paying off. Mark Zuckerberg stated the app presently has “just below” 100 million month-to-month energetic customers, and that he thinks there’s a “good probability” the app may attain 1 billion customers within the subsequent couple of years.

“I believed for a very long time, there ought to be a billion-person public conversations app that is a little more optimistic and I believe that if we preserve at this for a couple of extra years, then I believe we have now probability of attaining our imaginative and prescient there,” Zuckerberg stated throughout the firm’s third-quarter earnings name.

Threads’ development has been carefully watched since its July launch. The app noticed 100 million sign-ups in its first week, however shortly noticed engagement drop off amid complaints about restricted performance and feeds flooded with posts from manufacturers. However Meta has steadily added new options, and engagement appears to have rebounded in current weeks as Elon Musk makes unpopular adjustments to X, like stripping headlines from hyperlinks. The Wall Road Journal reported this week that Threads has not too long ago succeeded in attracting former “energy customers” from X.

Threads’ development wasn’t the one vibrant spot for Meta, which reported simply over $34 billion in income for the quarter, a 23 % improve from final 12 months. There aren’t any 3.9 billion individuals who use one of many firm’s every month, a brand new excessive for the social media firm. Throughout a name with analysts, Zuckerberg stated that Meta’s current give attention to “effectivity,” which resulted within the firm shedding greater than 20,000 jobs over the past 12 months, has been an efficient technique that may proceed as the corporate faces “a really risky world.”

Zuckerberg additionally shared that Meta can be more and more targeted on generative AI going ahead. “We’ll proceed deprioritizing a variety of non-AI initiatives throughout the corporate to shift folks in the direction of engaged on AI as an alternative,” Zuckerberg stated.

These AI investments, nonetheless, gained’t come on the expense of latest spending on the metaverse. Actuality Labs, Meta’s division overseeing its AR and VR spending, continued its multibillion-dollar shedding streak. Income from Actuality Labs sank to only $210 million, with losses climbing to $3.7 billion for the quarter and greater than $11 billion because the begin of 2023. Meta CFO Susan Li stated the losses have been anticipated to speed up additional within the coming 12 months as a result of “ongoing product improvement efforts in augmented actuality/digital actuality and our investments to additional scale our ecosystem.”

Zuckerberg, who has not too long ago tried to spotlight AI advancements inside AR and VR, stated that the know-how has the potential to reshape the entire firm’s companies. “Generative AI goes to rework meaningfully how folks use every of the completely different apps that we construct,” he stated.

This text initially appeared on Engadget at

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