What we count on at Apple's Scary Quick occasion: M3-powered MacBook Execs and new iMacs

Apple has at the least yet one more trick — or presumably a deal with — up its sleeve this yr. On October 30, the evening earlier than Halloween, the corporate is internet hosting one other occasion. This one is dubbed “Scary Fast,” which is a powerful indicator that Apple could have some speedy new {hardware} to indicate off. Unusually, Apple is holding this occasion within the night. It begins at 8PM ET.

This yr's iPhones and Apple Watches are out within the wild already, however Apple has a bunch of different product classes that it might give attention to right here. There's at all times the possibility that we would get iPad updates. However, if rumors are to be believed, Apple's focus through the Scary Quick occasion can be on Macs and a recent batch of chipsets to energy them.

M3 chip

Apple received't be speaking about velocity developments with out having new {hardware} to debate. That might all begin with upgraded chipsets. It's been practically 17 months since Apple's M2 system on a chip (SoC) debuted. With many producers having an annual cadence for their chipsets, it could be time for Apple to maneuver onto the subsequent era. (No, shoving two M2 Max chips together isn't fairly the identical factor.) For what it's price, the M2 collection debuted 19 months after the M1. So, if Apple declares the M3 on the Scary Quick occasion, the newest SoC can be arriving after the same time frame.

Apple analyst Ming-Chi Kuo has suggested that "M3 collection MacBook Professional" would be the focus of the occasion, indicating that the corporate could have multiple new SoC to disclose. As such, there's an opportunity that we might see an M3 Professional and perhaps even an M3 Max through the Scary Quick showcase.


A brand new 24-inch iMac might make its debut on the Scary Quick occasion. Bloomberg's Mark Gurman reported that a fresh model is expected to arrive this month. He famous that the iMac is briefly provide at Apple retail shops, which is one other signal that an improve is imminent.

The 24-inch iMac is properly overdue for a refresh, and there have been rumblings for some time that an M3 variant was in the pipeline. The latest mannequin was an M1-powered machine that arrived in April 2021. Making the leap to M3 — assuming that the brand new chip lineup is extra succesful than the M2 collection — might make any new iMac definitely worth the improve for a lot of customers.

MacBook Professional

Devindra Hardawar/Engadget

There's an excellent likelihood Apple could have at the least one MacBook Professional refresh to indicate off on the occasion. Each Kuo and Gurman have indicated that would be the case.

Gurman identified that the 13-inch, 14-inch and 16-inch MacBook Professional all presently have prolonged delivery occasions on Apple's internet retailer. That's typically an indicator that the corporate is winding down the provision of present merchandise. Moreover, Gurman reported that Apple has been testing M3 Max and M3 Pro MacBook Pro models. These might now be prepared for prime time.

Nonetheless, Kuo doesn't count on Apple to have an enormous stock of recent MacBook Professional models to promote this yr. He beforehand didn't anticipate that Apple would begin promoting M3-powered laptops earlier than the tip of the yr resulting from restricted provide of between 400,000 and 500,000 models. Except demand drops, Kuo mentioned provide might stay tight till early 2024.

MacBook gross sales have waned this year, primarily resulting from "the restricted M2 computing energy improve," Kuo wrote on X. That may be a cause why Apple is prepared to start out delivery M3 MacBook Execs now, even when provide is constrained. Saying new fashions only a few days earlier than reporting quarterly earnings might assist give buyers confidence within the firm (recent increases of Apple TV+, Apple Arcade and Apple Information+ costs might play into that too).

If M3-powered fashions don't result in a lift in gross sales, although, Kuo suggests it's extra probably {that a} MacBook Professional with a brand new design will arrive in 2025. Moreover, Apple might attempt to beef up the division with a extra budget-friendly MacBook that has an annual gross sales goal of between 8 million and 10 million.

iPad Professional

Apple iPad Pro (2022)
Nathan Ingraham / Engadget

We are able to't disregard our hunch that we'll see at the least one iPad at Apple's occasion. With the main focus more likely to be on M3-powered merchandise, the probabilities are that any new iPad can be of the Professional selection with a kind of chips inside.

It has solely been a yr since the most recent iPad Pro debuted. Apart from just a few small tweaks, Apple solely actually swapped within the M2 rather than the M1. The following iPad Professional will most likely want extra modifications to make it extra palatable for anybody who picked up the earlier two fashions, which implies Apple may want extra time to get it prepared. If that's the case, the corporate may be content material to provide the iPad Professional a spec bump in the intervening time.

Different iPads might additionally get a refresh on the occasion, simply in time for the vacations. We received't have to attend too lengthy to seek out out both manner. We'll have full protection of all the things it’s essential know from the Scary Quick occasion at Engadget, so whilst you're ready for Halloween trick-or-treaters to indicate up, slip into your jammies, seize a mug of cocoa and be part of us on Monday night.

This text initially appeared on Engadget at https://www.engadget.com/what-we-expect-at-apples-scary-fast-event-m3-powered-macbook-pros-and-new-imacs-191549274.html?src=rss

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