Snapchat grew to greater than 400 million customers, Snap in its third-quarter earnings report. The app added 9 million new customers within the final quarter, bringing its whole each day energetic customers (DAUs) to 406 million, a rise of 12 p.c from final 12 months, the corporate mentioned.
The milestone comes just a little greater than a 12 months after Snap laid off about of its workforce in an effort to chop prices as promoting income slowed. These cuts, together with new product options, are apparently beginning to repay.
The corporate reported $1.19 billion in income for the quarter, a rise of 5 p.c from final 12 months and higher than Wall Avenue analysts anticipated, CNBC. In a press release, Snap pointed to its subscription service, Snapchat+, as a key a part of its technique to develop its non-advertising sources of income. Snap introduced final month that Snapchat+, which presents customers unique and experimental options for $4 a month, had reached subscribers.
Generative AI has additionally been a vibrant spot for the corporate. The corporate’s MyAI chatbot, which rolled out to all Snapchat customers in April, has reached greater than 200 million individuals who have collectively exchanged greater than 20 billion messages with the OpenAI-powered chatbot. Snap mentioned it believes the assistant is likely one of the “most used AI chatbots accessible right now.”
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This text initially appeared on Engadget at https://www.engadget.com/snapchat-grows-to-more-than-400-million-users-205715066.html?src=rss
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